Daily shampoo adds brightness to gray and white hair. Natural emollients soften gray hair and provide unmatched volume and shine. Silver Shampoo removes yellow cast and adds brightness to gray or white hair without build-up. DIRECTIONS: Apply to wet hair. Gently massage into a rich, creamy lather. Rinse well. For additional brightness reapply for 2-3 minutes then rinse. IngredientsDeionized Water, Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Cocamidopropylamine Oxide, PPG-12 Hydroethyl Cocamide, Hydrolyzed Wheat Protein, Watercress (Nasturtium Officinale) Extract, Polyquaternium-10, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Propylene Glycol, Avocado (Persea Gratissima) Oil, Ext. D&C Violet #2, Benzophenone-4, Fragrance, Mica, Titanium Dioxide, Methylparaben, Triethanolamine, Propylparaben, Diazolidinyl Urea.